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Art 195 Market Branding

It is expected that students will attend the following events:

  • Brand Identity symposium at Hesston College on Monday, October 22, 7:30 p.m., K150
  • Guided tour of “Branded and on Display” at Ulrich Museum of Art, Wichita State University on Thursday, October 25, 3-4 p.m.
  • Thursday, November 8, 7 p.m. at Wichita State University, Keynote Speaker: Margo Chase, Chase Design Group
  • Choose from one of the two Saturday panel discussions at Wichita State University:
    • Saturday, October 13, 2 p.m. WSU Faculty Lectures: Who, What, When, Where, Why: Current Research in Advertising, Marketing and Branding led by Dean Headley, Chair, WSU Department of Marketing and Entrepreneurship.
    • Saturday, October 27, 2 p.m. Panel Discussion: Who Are You?: Branding and Identity in the 21st Century (includes Bill Gardner, Gardner Design Group; Dean Headley, associate professor, marketing and entrepreneurship; Greg Thomas, chair of design, KU; and Connie Soteropulos, creative group manager, Target Corporation).
  • Meeting with enrolled group members to synthesize learning outcomes (date to be determined, November)

Assessment:

  • Response paper from each required event
  • Interview a professional on the topic of brand identity
  • Applied project in marketing or graphic design

Goals & Objectives:

  1. Develop an understanding of the basic components of brand identity.
  2. Develop a terminology and language base with which to discuss brand identity.
  3. Promote an understanding of the role and function brand identity in culture.
  4. Experience different aspects of brand identity through attendance of special lectures by professionals and by touring Ulrich exhibit, “Branded and On Display.”
  5. Recognize connections and integration between the professional business world and the professional art world.

Texts & Materials:

Handouts given in folder / binder including terminology, articles, format for response papers, interview and project, Moodle supplements

*Access to “Branded and on Display” exhibition catalog (on reserve in library)

 

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