BuAd 205 Business Communication--3 hours
      Builds skill in the use of business vocabulary and verbal and non-verbal interpersonal communications. Develops ability and provides practice in writing a variety of business letters such as sales, collection, adjustments and claims, requests and refusals, and answers to customer complaints. Incorporates resume writing, letters of application and inquiry, interviewing techniques, and follow-up letters for the job application process. Includes team and individual preparation of written business reports which also may be presented orally using visual aids. Prerequisite: Engl 125 and keyboarding/typewriting skills or BuCS 101.

BuAd 210 Marketing and Sales--3 hours
      Explores the marketing concept and the four P’s of marketing mix functions: product, place (distribution), price, promotion, and the complementary function of sales. Other topics include marketing strategy, positioning and brand, market segmentation, ethics, value proposition, direct marketing, and Internet. Students are encouraged to explore sales and marketing skills and styles and to apply classroom concepts to real situations.

BuAd 211 Office and Information Management--3 hours
      Explores administrative office principles and functions of managing an office and the integration of basic skills, knowledge, technology, software, human relations, and administrative elements of the office environment. Prerequisite: BuCS 112.

BuAd 218 Entrepreneurship--3 hours
      Explores the innovative ideas, personality, and steps required to start a business. An entrepreneur is a person who undertakes a venture, organizes it, raises capital to finance it, and assumes all or a major portion of the risk. Includes buying an existing business and the implications of owning/operating a small business. Includes financing, planning, organizing, staffing, marketing, and selling for the sole proprietorship, partnership, or corporation. Recommendation: complete other business courses such as Financial Accounting I and Management before Entrepreneurship.

BuAd 220 Management--3 hours
      Explores the basic management functions of planning, organizing, leading, and controlling. Other topics include career planning and self assessment. Students are encouraged to explore their own management skills and styles. Assignments apply classroom concepts to real situations.

BuAd 221 Medical Office Management--2 hours
      An overview of the office functions in a medical environment. Focuses on information management which includes record keeping, billing, insurance claim procedures, scheduling, terminology, and transcription. Incorporates aspects of professionalism and ethics in the medical environment.

Business Links:

Business Department
Business Accounting course descriptions
Business/Computer Information Technology course descriptions
Plan of Study for a Business major (two-year program)
Plan of study for a Business degree (transfer program)